THE NEW BOHEMIAN – BRAND IDENTITY
- Logo design
- Business card
- Flyer design
- Exhibition table cloth design
A collection of artisans producing bespoke women's fashion accessories, require a joint brand identity. The theme of these handcrafted items is Afro Centrique and Ethnic Urban.
To create one brand identity that is representative of each artisan's style/products. It had to be minimal but bold.
A combination of a mosaic effect logo to symbolise the 'handcrafted' finish of the products with the shape of Africa to show the origin of the artisans. The logo uses a simple two colour scheme chosen from a range of colours inspired by African art and culture.
By employing a 'blocky' typeface, it complements the square mosaic design perfectly.