About – Brand and graphic designer

My approach is simple but effective

Branding is more than just design – it’s about telling your story, connecting with your audience, and creating a lasting impression.

Your foundation – the story behind the business

Discovery session: A collaborative workshop to uncover your mission, values, and unique story. What problem do you solve for your customers, and why should they care?
Audience blueprint: This will define your ideal customer, their needs, and the emotional connection they’re looking for.
Brand narrative: I will craft a clear, compelling, and consistent brand story that sets you apart from your competition and resonates deeply with your target audience.

Your visual identity – the impression you make

Creative direction: Based on your story, I will create a mood board and visual strategy that reflects your brand’s personality and values.
Logo design: I will design a unique, memorable, and flexible logo that works everywhere you do, from your website to your products.
Visual toolkit: I will develop a custom colour palette, typography system, and image style to ensure brand consistency across all platforms.

Your brand in action – the connections you build

Brand guidelines: You receive a complete style guide that’s clear and easy to follow, so you and your team can always stay on brand.
Essential assets: I will create a package of core assets, from business cards and social media templates to packaging concepts, so you can start using your new branding immediately.
Launch support: I will provide guidance to help you roll out your new brand identity effectively, turning first-time buyers into loyal advocates.

let’s create a brand that gets you noticed

About Carrie

Hi, I’m Carrie, a brand and graphic designer based in Hertfordshire with 20 years of experience. I help businesses create strong, strategic, and visually compelling brand identities that stand out in a crowded marketplace.

I work with clients across the UK, providing expert guidance on everything from brand strategy, brand identity design, logo design, and visual identity to marketing materials and packaging. Whether you’re launching a new brand, refreshing your current look, or need standout design for your next campaign, I’m here to help.

My approach is collaborative and creative. I work closely with each client to understand their story, audience, and business goals. Together, we build a brand that’s not only visually stunning but also strategically positioned to make a real impact.

Outside of work, I’m a wife and mum to a wonderful boy, balancing life with a good dose of coffee and biccies (essential fuel for creativity, right?). I believe that strong ideas are at the heart of beautiful branding and love seeing my clients’ visions come to life.

When you work with me, you get more than just design – you get a partner who’s committed to helping your small business brand shine, grow, and connect with your audience.