Portfolio
Case studies
AESPECT LIMITED – Full rebrand
The brief: Reposition advanced treatments as medical-grade expertise, not beauty. Strategy, identity, and rollout – from logo to print to social.
The strategy: Clean, clinical font pairing for medical credibility. Muted luxury palette to separate from the saturated beauty market. A system designed to feel expensive in hand and on screen.
System: Structured templates for before/afters, treatment education and client retention. Built to educate, not decorate. Every touchpoint communicates expert first.
Result: A premium brand that finally looks as qualified as the practitioner behind it. Built to attract and retain the right client.
Brand strategy | Logo & premium identity | Print collateral | Social system
AURA – Premium salon refresh
The brief: AURA was already operating as South Wales’ most premium salon experience – exceptional service, personal touches, loyal clientele – but their touchpoints were leaking trust. The price list, loyalty cards, and promo material looked like a high-street salon: flat design, no hierarchy, no luxury cues. When you deliver a premium service, your client shouldn’t have to guess why. That visual disconnect creates hesitation at point of payment.
The strategy: Reposition from ‘beauty salon with a price list’ to ‘premium salon experience with structured pricing architecture’. Using a black and gold system with generous space and a signature diamond motif to signal boutique-hotel luxury.
System: A luxury collateral suite: price list, appointment cards, loyalty cards – designed to feel expensive in hand. Clear hierarchy, elevated materials, consistent cues across every client touchpoint.
Result: A brand that now looks as premium as the experience itself. No explaining, no justifying – the value is visible before the service begins.
Luxury identity design | Price list design | Print collateral: appointment and loyalty cards
More case studies
EDEN’S BEAUTY BOX – From pretty boutique to boutique authority
The brief: A founder-led beauty business with beautiful curation and a loyal client base – but the brand wasn’t reflecting the level of product or expertise. Loved by clients, but not positioned to command a premium.
The strategy: Moved from ‘pretty boutique’ to ’boutique beauty authority’. Contained the watercolour as a refined signature asset, paired with considered typography and generous negative space to create a soft-luxury system. Curated, not cutesy.
System: A refined toolkit designed to sit next to premium product and feel at home. Soft, considered, and elevated – built to hold its own in a luxury space.
Result: A brand that finally matches the curation behind it. Premium enough for the treatments she delivers.
Boutique identity | Logo toolkit
LASH MAGNIFIQUE – Celebrity-grade positioning for a premium lash studio
The brief: LASH MAGNIFIQUE was already operating as a premium lash studio – celebrity clients, exceptional retention, fully booked through referrals – but their touchpoints were leaking trust. The signage, price list and promo material looked like every other lash studio: busy layouts, no hierarchy, no celebrity cues. When you deliver a celebrity-grade service, your client shouldn’t have to guess why you’re premium. That visual disconnect creates hesitation before booking.
The strategy: Reposition from ‘lash studio with a lash menu’ to ‘celebrity-approved beauty brand with editorial positioning’. Using an elevated, editorial and restrained system with generous space and refined typography to signal red-carpet luxury at first glance.
System: A celebrity-grade collateral suite: signage, price list, appointment and aftercare cards – designed to feel expensive in hand and editorial on the wall. Clear hierarchy, restrained layout, consistent cues across every client touchpoint.
Result: A brand that now looks as premium as the client list itself. No explaining, no justifying – the celebrity-approved value is visible before the treatment begins. Positioning that allows premium pricing because the visuals say ‘celebrity-approved’ before price is even mentioned.
Luxury identity design | Signage | Print collateral: price list, appointment and aftercare cards
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