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Carrie Swift

Ready to rebuild a brand that looks like the business you’ve built?

Phase 1: Your Foundation – The Strategy

Phase 1: Your Foundation – The Strategy

We don’t start with logos. We start with positioning. A deep-dive to define where you sit in the market, who you’re built to serve, and why you should command a higher price. Discovery, audience, narrative – but framed for wholesale and retail.

Phase 2: Your Visual Identity – Branding & Print Collateral

Phase 2: Your Visual Identity – Branding & Print Collateral

Your identity should look established on shelf and online. Creative direction, logo system, colour, type, and a toolkit built to work everywhere – from packaging to Instagram to pitch decks.

Phase 3: Your Brand In Action – The Launch

Phase 3: Your Brand In Action – The Launch

Brand guidelines that actually get used, essential collateral for launch, exhibiting and pitching to stockists, and support to show up consistently.

See Beauty Brand Services

From FREE Leak Check to £4,500+ Intensive

Hi, I’m Carrie – a brand and graphic designer based in Hertfordshire with over 20 years experience helping established beauty, wellness & aesthetics brands rebuild early, inconsistent branding.

I specialise in brand strategy, visual identity and print collateral that transforms how your brand looks and feels – so you look established, feel confident showing up everywhere, and have a consistent system that grows with you.

From strategy and logo design to marketing materials, brochures, stationery and branded collateral, I help you move past the DIY stage with a brand that finally matches the business you’ve built.