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What’s No Longer Working for Beauty, Wellness & Aesthetics Brands in 2026-27
A Creative design direction audit From where I’m sitting – brand worlds, shoot decks, packaging flatplans, retail rollouts – the brands that are closing aren’t failing on formula. They’re failing on design direction. The market killed 5 brands in the last few weeks. Not because the formulas were bad. Because the world around the product…
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From the studio – 5 Signs You’re Actually Ready for a Rebrand
As a brand designer, I get a lot of enquiries that start with ‘I think I need a new logo.’ After 10 minutes on a call, it becomes very clear – you don’t need a new logo. You need a rebrand. I work with £150+ beauty, wellness and aesthetics founders who have regular clients, but…
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From the studio – Why your early branding is costing you clients
I audited 14 aesthetics clinics around Hertfordshire this week for my Dream 10 list. Most of them charge £150 to £1,700 for treatments. 7 of them had the same 3 problems: No visible logo on Instagram. A logo cropped or too small on their website. And an Instagram that looks nothing like their website. Your…
What’s No Longer Working for Beauty, Wellness & Aesthetics Brands in 2026-27
From the studio – Branding for growth, not just pretty
Real notes on what makes beauty, wellness & aesthetics brands look established, win trust at £500+, and justify a higher price – from rebrands to Instagram to what actually gets re-booked.
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One email a month for £150+ beauty, wellness & aesthetics founders with regular clients whose brand still looks DIY.
Real teardowns of what £500+ brands do to look established, win trust, and charge more – plus 1 move you can fix this week.
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