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CONTACT
Carrie Swift

My approach is simple but effective

Branding is more than just design. It’s about telling your story, connecting with your audience, and creating a lasting impression that people remember.

I believe every successful brand starts with a strong foundation, a clear visual identity, and meaningful connections that help your business grow.

Your foundation – the story behind the business

Your foundation – the story behind the business

Every brand begins with understanding who you are, what you stand for, and why your business matters.

Discovery session: A collaborative workshop to uncover your mission, values, and unique story. We’ll explore the problems you solve for your customers and what makes your business different.
Audience blueprint: Together, we’ll define your ideal customer, understand their needs, and identify the emotional connection they’re looking for.
Brand narrative: I’ll create a clear, compelling, and authentic brand story that sets you apart and speaks directly to your audience.

Your visual identity – the impression you make

Your visual identity – the impression you make

Your visual identity should instantly communicate who you are and leave a memorable impact.

Creative direction: Using your story as the foundation, I’ll create a mood board and visual strategy that captures your brand personality and values.
Logo design: A unique, memorable, and versatile logo designed to work seamlessly across everything from your website to packaging and social media.
Visual toolkit: A carefully curated colour palette, typography system, and image style to ensure consistency across every touchpoint.

Your brand in action – the connections you build

Your brand in action – the connections you build

Great branding doesn’t stop at launch – it’s about building trust and creating lasting relationships.

Brand guidelines: You’ll receive a clear and practical brand guide that keeps everything consistent as your business grows.
Essential assets: From business cards and social media templates to packaging concepts and marketing materials, you’ll have everything you need to start showing up confidently.
Launch support: Guidance and support to help you introduce your new brand effectively and create experiences that turn first-time customers into loyal advocates.

let’s create a brand that gets you noticed

About Carrie

Hi, I’m Carrie, a brand and graphic designer based in Hertfordshire with over 20 years of experience helping small businesses across the UK build confident, strategic brand identities, creating visually compelling work that stands out and makes an impact.

I work with clients across the UK, supporting businesses with everything from brand strategy and logo design to visual identity systems, marketing materials, and packaging design. Whether you’re launching something new, refreshing an existing brand, or creating eye-catching campaigns, I’m here to help bring your ideas to life.

My approach is collaborative, thoughtful, and creative. I believe the best results come from truly understanding your business, your audience, and where you want to go. Together, we’ll create a brand that not only looks beautiful but is strategically designed to connect with the right people and support your growth.

Outside of work
I’m a wife and mum to a wonderful boy, balancing family life with plenty of coffee and biccies – essential creative fuel, if you ask me. I believe strong ideas sit at the heart of great design, and there’s nothing I love more than seeing a client’s vision become something real.

Working with me
When you work with me, you’re getting more than a designer – you’re gaining a creative partner who genuinely cares about helping your business grow, stand out, and connect with your audience.