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CONTACT
Carrie Swift

A strategic process built for your brand transformation

Phase 1: Your Foundation – The Strategy

We don’t start with logos. We start with positioning. A deep-dive to define where you sit in the market, who you’re built to serve, and why you should command a higher price. Discovery, audience, narrative – but framed for wholesale and retail.

Phase 2: Your Visual Identity – Branding & Print Collateral

Your identity should look established on shelf and online. Creative direction, logo system, colour, type, and a toolkit built to work everywhere – from packaging to Instagram to pitch decks.

Phase 3: Your Brand In Action – The Launch

Brand guidelines that actually get used, essential collateral for launch, exhibiting and pitching to stockists, and support to show up consistently.

let’s create a brand that gets you noticed

Hi, I’m Carrie – a brand and graphic designer based in Hertfordshire with over 20 years experience helping established beauty, wellness & aesthetics brands rebuild early, inconsistent branding.

I specialise in brand strategy, visual identity and print collateral that transforms how your brand looks and feels – so you look established, feel confident showing up everywhere, and have a consistent system that grows with you.

From strategy and logo design to marketing materials, brochures, stationery and branded collateral, I help you move past the DIY stage with a brand that finally matches the business you’ve built.