If you think a brand identity is a pretty logo, that’s exactly why your £150+ business still looks DIY.
A logo on its own doesn’t make you look premium. A system does.
From where I’m sitting in the studio – building worlds for beauty, wellness & aesthetics founders who want to go from piecemeal to established luxury – here’s what actually has to be in the box for you to stop explaining your prices.
This is what we build inside The Luxury Rebrand – £3,800
Take me from DIY / piecemeal to an established luxury brand.
1. It starts before design: The audit + direction
We don’t start with logos. We start with leaks.
In-depth brand audit + creative direction session – a full audit of what’s making you look DIY, a competitor review, and the exact luxury direction to fix it before we design anything.
We map: where you’re losing trust, where you look generic vs. your £500 competitors, and what world your ideal client actually wants to live in.
No audit = pretty work that doesn’t convert. We audit first.
2. The logo suite (not just one logo)
One logo = you’ll stretch it, squash it, and make it look cheap in 3 weeks.
You need a full Luxury logo suite:
- Primary logo – your hero
- Secondary / stacked logo – for when space is tight
- Submark / Icon – for social profile, packaging, watermarks, favicon. The bit people actually remember.
We develop 2 bespoke logo concepts + 2 rounds of refinement so you choose from strategy, not guesswork. No templates. No Canva fonts.
You get the Complete master logo pack – AI, EPS, SVG, PNG, JPG (colour, black and white). So your printer, web designer, and sign writer never have to ask you for ‘a better version’.
3. Fonts + colours that do the selling
Premium isn’t about liking pink. It’s about positioning.
- Curated font pairing for headings & body – tested to work on price lists, consent forms, Instagram, and your website without looking like 5 different businesses.
- Curated colour palette – not just 2 beiges. Main, support, and accent shades with exact codes so you never colour-pick again.
- 1-Page brand sheet covering logo, colours and fonts for consistent rollout. Your VA, social manager, and web persion can finally stay on brand without texting you.
4. The stuff that actually makes you look expensive
This is where DIY brands leak authority:
- Photo direction (no more bathroom selfies) – the exact crop, lighting, backdrop, and pose style that makes you look like a £500 brand on camera. So you stop posting low-angle selfies and start posting a recognisable world.
- Social templates + highlight icons – 2-3 repeatable, saveable templates built on your codes, not trending templates. So your grid looks owned, not rented.
- Print-ready price list + business/appointment card – designed to justify your prices before you speak. No more Word docs.
- Web icons + site elements – so your website finally matches your Instagram, which finally matches your clinic.
5. How it works
I take 1 founder per month. 4 dedicated studio days – I do it all; you approve.
You don’t get homework. You don’t get ‘here’s your logo, good luck.’ You get a full world, delivered ready to implement.
The Luxury Rebrand – £3,800
For beauty, wellness and aesthetics founders charging £150+ who are done looking DIY.
If you have regular clients but your brand still looks like when you started – this is the bridge from £150 to £500 without explaining your prices in the DMs.
DM ‘REBRAND’ to @clhdesign_herts on Instagram or email carrie@clhdesign.co.uk to grab the next studio spot.
Written by Carrie Swift
Strategic Brand Designer | clh design
I fix DIY branding for beauty, wellness & aesthetics founders charging £150+ who want to look £500+ without explaining their prices.
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